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7 common packaging mistakes to avoid
Packaging is one of the most critical components of the supply chain. How well a batch of goods and individual products are packaged influences how efficiently and safely they can be shipped and delivered to customers across the country and globe. Furthermore, packaging also reflects the brand identity and cost management of sellers and retailers. Considering that, here are some of the common packaging mistakes to avoid to boost the revenues of a given business: Not putting thought into packaging design While the design of a given package does not necessarily affect its overall functionality, it can enhance or ruin a customer’s perception of the company that makes it. First impressions make a big difference in the world of e-commerce. So, if a given package features a significantly poorer design than that of a similar product made by another manufacturer, buyers are likely to gravitate towards the latter. Certain studies have found that more than 70% of consumers in the country decide to purchase products based on their packaging design. Therefore, many businesses set aside a part of their packaging budget on design conception and execution in order to generate greater revenues. Choosing the wrong packaging material This aspect of the logistics and supply chain cycle involves businesses and packaging suppliers.
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